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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article ... Approach This article describes some of the traditional profit measurement standards for direct marketing and ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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NewsDirect Newsletter, Spring 1998, Issue No. 28
NewsDirect Newsletter, Spring 1998, Issue No. 28 Full version of NewsDirect Newsletter, Spring ... Newsletter, Spring 1998, Issue No. 28 Full version of NewsDirect Newsletter, Spring 1998, Issue No. 28 ...- Authors: Kiran Desai, Jay Jaffe, David S Lee, Carl Meier, David A Seidel
- Date: Apr 1998
- Publication Name: News Direct